overview

woowoo was created by hyunwoo jung, to explore different facets of his self-expression, with the hope that his work may resonate with others.

self-expression & identity are constantly in flux, as evidenced by the ever-changing ‘woowooverse’

each piece is handcrafted by a team primarily using deadstock materials, and can only be obtained in their respective universes.

these universes will cycle back after some time, along with new pieces to be discovered.

our next steps

as our brand grows, we hope to become more sustainable by thinking of not exclusively the materials we use, but the process and the ways our pieces can be worn. one objective of being sustainable and helping our environment is by elongating our time with our inanimate things in life, like clothing. By continuing to explore the adaptability of our pieces, we hope our garments can be worn in many different ways.

we also hope to expand our size ranges to all body types. working on a size chart that is suitable for all bodies but not overwhelming is a goal we are also currently working on, so everyone is able to wear a piece from the woowoo universes

thank you endlessly for all your support.